Monday, October 25, 2010

How Apple Got Everything Right By Doing Everything Wrong

I think this story opens very well with a lead which gives the reader an impression of how Steve Jobs acts. The anecdote explains how he would often park in handicapped spaces at Apple HQ. As Jobs represents Apple as a whole, this provides a stark contrast with the products which Apple produces.

I felt that Leander Kahney did well in explaining how other copanies handle their employees compared to how Apple does. I always knew that companies like Google and Microsoft and Facebook were very open to their employees ideas and freedom. It certainly surprised me to learn this about Apple.

This article contains a lot of information concerning Apple's history and at times it can seem very repetitive. Kahney is essentially listing off ways in which Apple does things wrong. I felt like this was a very biased article as well. Apple and Jobs are portrayed in a very negative light and I have trouble believing that Apple really is such an awful company. It almost seems like the article represents how Wired Magazine feels towards the company. The reader receives little positive about Apple apart from the point that Jobs is harsh, yet knows what he's doing.

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